Cash remains a top choice for gifts in Germany because it provides recipients with flexibility and control. A survey by the consulting firm EY revealed that around 44% of Germans plan to give cash as a gift during the holiday season. Cash gifts are appreciated for their practicality and privacy, unlike digital payments that may require personal data sharing.
In addition, many Germans appreciate the tangible control cash provides over spending. Cash allows for a clear, hands-on view of expenses compared to digital methods, fostering a greater sense of financial security. Moreover, cash is not subject to potential technical issues, making it reliable and easy to use. Combined with a strong cultural attachment to cash, these factors secure its position as a preferred gift choice across Germany.